When I ask some selling agents to give me a word to describe the current mood of the market on the Mornington Peninsula, there’s a common response. Fickle, apprehensive, cautious optimism and opportunistic just to name a few. What they are really describing, is negative sentiment. Some are more optimistic than others, and anecdotally they may genuinely believe the market is improving based on some isolated results they’ve been involved in. By and large, though, the macro market is telling a different story and everyone would agree that it’s a hard slog.
Our Peninsula market is largely driven by sentiment, as the market has a high proportion of lifestyle buyers. We don’t solely rely on the traditional capital city fundamentals of supply and demand driven by population growth and affordability. Instead, we have a two-speed market, defined by two differing major buyer profiles. The first buyer profile type is locals, either first-home-buyers or upgraders or relocators from the big smoke for a change of lifestyle. These are the permanent residents, and they tend to be more concentrated at the northern tip of the Peninsula where access to Melbourne’s southeast suburban and inner-city jobs and private schools are still feasible. The second major demographic of buyers is the holiday home and empty-nester buyers, who still spend a large amount of time in Melbourne or interstate, but like to use their Peninsula abode for the warmer months of the year and possibly make a little short-term rental income on the side.
The first profile of buyers I mentioned, let’s call them “locals”, are tied to credit supply. When debt is cheap and borrowing capacity is high, these buyers become active and enter the market. However, when rates go up and borrowing capacities are reduced, these buyers remain renting or stay put in their homes, and only the brave choose to upgrade or take on more expensive debt. On the other hand, the second major buyer profile, let’s call them “holidaymakers”, are not as affected by credit supply. These buyers are driven by market sentiment. It’s a bit of a herd mentality, and nobody wants to be the trendsetter, for fear of being on the wrong path. So while the newspapers print stories of doom and gloom when the median price has moved a few percent, and while “economists” make bold predictions of housing crashes (that they never get right), the herd stands still and waits for some good news. Joining the herd, are nervous vendors who don’t want to sell their houses or holiday homes in a “falling” market.
So, what happens to the market when we have locals who can’t borrow enough money, holidaymakers who don’t want to buck the trend, and vendors who are worried about losing money? The answer is nothing. Activity dries up, listings dry up, buyers dry up, and stats such as median prices become less meaningful on low volumes. “But there are outliers” I hear you say! Yes, some vendors are feeling the pinch and want to offload an investment property, or downsize and reduce their debt levels. Some savvy buyers are still seeking opportunities to buy without competition and pick up well-priced homes in A-grade locations, which currently is THE best time to do it. As you’ll see below though, in each local market there is an extremely low level of stock, which is understandable given the cost of living pressures, rate rises, and let’s face it, really crappy weather for a prolonged period.
Where does this leave the market as we head into the peak selling season on the Mornington Peninsula? I’ll answer that below, but for now, let’s take a look at the major local markets for a wrap-up of “activity” as we head into the depths of Spring and beyond.
- Northern Tip
- Around the Hill
- Southern End
Buyers are waiting for sentiment to improve, and perhaps the first sign of this was the two consecutive smaller rate rises we’ve just had. Inflation still seems to be out of control somewhat, but the peak of the rate cycle doesn’t appear too far away now. Sunshine and warmer weather will also help lift market sentiment, as holidaymakers venture down the coast and romanticise the idea of living somewhere new or having a more permanent holiday home to frequent. The catalyst we need is vendor confidence to rise, and better quality homes coming to the market in a more normal volume. If vendors do decide to list their properties, then agent selection and home presentation are two critical components to executing a successful sale campaign. Gone are the days of handing the keys to any old agent, scheduling an auction and laughing all the way to the bank. Choosing the wrong agent and not giving the correct attention to the advice, maintenance, styling and marketing, can and will make a huge difference in the outcome in today’s market.
We advise clients on both the sale and purchase of property and often combine/time the two within the same journey. If you are considering a move, a more permanent holiday, or putting your house up for sale, reach out for a chat and we can guide you in the right direction. Our advice hasn’t changed from last quarter. We believe the market will continue to trickle along into Summer, with a slight increase in stock levels and increased buyer demand which will hold prices steady, if not even a slight improvement.
Get in touch with Michael to find out more about the Mornington Peninsula property market, or make an appointment to discuss your requirements and see how we can help you get into your ideal home sooner.
Read more about Michael Sier-
Boroondara – Spring 2024 Market ReviewRead Article
-
Kingston – Winter 2024 Market ReviewRead Article
-
Boroondara – Winter 2024 Market UpdateRead Article
-
Melbourne Inner North – Winter 2024 UpdateRead Article
-
Melbourne Inner West / North – Winter 2024 UpdateRead Article
-
Stonnington – Winter 2024 Market UpdateRead Article
The first step in your property journey, whether it be buying or selling, is gaining clarity on your situation.